Free Play: The Zero-Risk Offer That Activates Dormant Players
Free play is non-cashable slot credit casinos use to reactivate lapsed players and test new acquisition channels without the liability of cash incentives.
Loss Rebate: The High-End Incentive That Buys Risk Tolerance
A loss rebate returns a percentage of a player's actual losses during a defined trip or period, shifting risk to the casino and extending high-value play.
Theo: The Theoretical Win Your P&L and Tiers Run On
Theoretical win—theo—is the mathematically expected revenue a casino should earn from a player's wagers based on house edge and coin-in. It drives comp budgets, tier thresholds, and almost every marketing decision.
Actual Win/Loss: Why Your Player's Real Performance Matters
Actual win/loss measures what a player really won or lost at your property—distinct from theoretical. Understanding the gap shapes reinvestment, host latitude, and tier decisions.
Coin-In: The Core Volume Metric Every Casino Marketer Tracks
Coin-in measures total dollar volume wagered by a player across all gaming sessions. It's the foundation for calculating theoretical win, determining player tier placement, and forecasting reinvestment budgets.
Average Daily Theoretical (ADT): The Player-Value Metric Explained
ADT (Average Daily Theoretical) measures a player's expected daily value to the casino, calculated from coin-in and game hold. It drives tier assignments, comp budgets, and host workload.