Coin-In: The Core Volume Metric Every Casino Marketer Tracks
Coin-in measures total dollar volume wagered by a player across all gaming sessions. It's the foundation for calculating theoretical win, determining player tier placement, and forecasting reinvestment budgets.
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Average Daily Theoretical (ADT): The Player-Value Metric Explained
ADT (Average Daily Theoretical) measures a player's expected daily value to the casino, calculated from coin-in and game hold. It drives tier assignments, comp budgets, and host workload.
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